Categories: advertising agency
Malaysian company Cenergi SEA called out for stealing an idea pitched by design company Dxclusive
A government-linked Malaysian company is at the center of criticism for the alleged rip-off of a vendor’s design proposal for an exhibition.
Diana Chew, the founder of design company Dxclusive, proposed a few designs for Cenergi SEA Bhd’s booth for the International Sustainable Energy Summit 2022.
However, she was unable to take up the assignment due to pricing pressure from the company.
7-Eleven Singapore called out for copying images for its Hawker Fiesta campaign
7-Eleven Singapore is accused of copying images for its recent Hawker Fiesta 2022 campaign from creative studio 8EyedSpud’s artwork for Hawker Culture 2020.
8EyedSpud contacted the convenience store chain to notify them about the matter, and it was subsequently put in touch with the creative agency LH.M Advertising that 7-Eleven had engaged.
The advertising agency acknowledged the infringeme
Filmmaker Lauren Greenfield accuses marketing company in the Philippines of using photograph of former first lady Imelda Marcos
American documentary filmmaker Lauren Greenfield has accused a billboard company in the Philippines of using a copyright protected photograph of the former first lady Imelda Marcos.
The photograph of Marcos in a red gown was used in publicity posters from Greenfield’s award-winning documentary 2019 “The Kingmaker,” which chronicles the life and career of Marcos and her husband, ousted Pr
Chinese singer Yu Yan called out for copying Taeyeon’s music visuals
Chinese singer Yu Yan is being accused of copying visuals from K-pop singer Taeyeon’s “INVU” music video (MV) for her new song “Who” which was released on May 26. INVU is a song from an album of the same name that Time magazine called one of "The Best K-pop Albums of 2022 so far".
Netizens were quick to notice various similarities between the song's futuristic-themed visual and Taeyeon's music
Did Asghar Farhadi plagiarise the idea for “A Hero” movie from his student?
Oscar-winning Iranian director Asghar Farhadi has been accused of stealing the concept of his successful movie A Hero from his former student Azadeh Masihzadeh.
Masihzadeh had filed a case against Farhadi in a Tehran court for plagiarising the concept from her documentary All Winners All Losers, which was made for a workshop led by Farhadi in 2014. The movie was also shown at a film festival i
Advertising agency accuses Coinbase of idea theft
The US-based cryptocurrency exchange platform Coinbase’s 60-second super bowl ad was a massive hit, but it was accused of copying someone else’s idea without giving credit to the company that came up with the concept.
In February, the exchange aired a simple colorful QR code that floated on the screen for a minute which could be scanned to redeem $15 worth of free Bitcoin and a chance to win US
Singapore association launches guide to best practices in pitching
Here’s a subject close to the hearts of all innovators whose livelihoods depend on successfully pitching their original ideas to potential clients — what are some key guidelines that can make productive working relationships more likely?
To address this issue, the Association of Advertising and Marketing Singapore (AAMS) and global marketing consultancy R3 have developed a Pitch Best Practices
PitchMark calls for fundamental rethink of Intellectual Property value among creators and their clients
In a digital world, where economic value is created before products are manufactured and before services are executed, the value of IP should get much greater emphasis than is currently the case. Ironically, this is often least appreciated by the innovators who create this value, especially when they pitch their ideas to prospective clients and investors.
PitchMark LLP is proud to be a Platinum sponsor of the World IP Forum
Celebrate World IP Day with us on World Intellectual Property Forum from April 26 to May 5, 2021.
Fortnite developer sued by Creators of dance moves
A rapper named 2Milly is claiming the video game Fortnite is copying his signature dance move and selling it, and he is suing the game’s developer Epic Games. In the lawsuit, 2Milly claims Epic Games is using his “Milly Rock” dance move and profiting from it by turning it into an in-game Emote called “Swipe It”. Emotes are dances that players can use in the game to express themselves.
App designer accuses MTR: Please stand back from the ideas
Hong Kong's MTR refutes allegations by an app designer that it stole their ideas. Promised to call them to clear things up.
Bagging a tea slogan lands agency in hot water
The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea
The corrupting power of idea theft
Even politics is not immune to idea theft. While political parties generally try to attract voters by being different from other parties, sometimes adopting the policies of others and calling them your own is a better strategy.
Stealing ideas for TV shows - that’s reality!
Good ideas can make or break a TV show - especially in reality TV. So it's no wonder writers are tempted to copy ideas from already successful shows. But does that make it right?
After 25 years, a fly in U2’s anointment
Rock band U2 is being sued by guitarist Paul Rose for ripping off his sound for their hit track The Fly.
Pitch fees: don’t bank on them
Advertising agencies have long asked prospective clients to pay pitch fees, to compensate them for the time and effort that goes into creating pitches - even if they end up unsuccessful. Singapore's Central Provident Fund is now offering such fees. In general, we don't advocate pitch fees because it could reduce your claim to compensation if you lose a pitch, but your ideas are used anyway.
Standing Rock a sitting duck for intellectual property thieves
T-shirt designs to support native Americans in the Dakota Access Pipeline dispute are themselves subject of dispute, with lots of rip offs jumping onto the bandwagon.
Stitched up: The fashion industry's culture of appropriation
The fashion industry is particularly rife with idea theft. Better PitchMark your designs before you pitch them to a fashion design house.
Seven ways to protect your ideas. Or is it eight?
How to protect your brilliant idea from being stolen? Technology writer Mehul Rajput has given the issue some thought, specifically as it relates to smart phone apps. He sees these as the latest virtual "picks and shovels" for Creators to mine the treasured seams of internet gold and quickly turn a dream into a fortune. But he has this warning.
"If you, too, are an entrepreneur in the area of m