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Categories: advertising agency

Image source: marketing-interactive.com

Malaysian company Cenergi SEA called out for stealing an idea pitched by design company Dxclusive

A government-linked Malaysian company is at the center of criticism for the alleged rip-off of a vendor’s design proposal for an exhibition.
Diana Chew, the founder of design company Dxclusive, proposed a few designs for Cenergi SEA Bhd’s booth for the International Sustainable Energy Summit 2022.
However, she was unable to take up the assignment due to pricing pressure from the company.

Image source: Instagram account of 8EyedSpud

7-Eleven Singapore called out for copying images for its Hawker Fiesta campaign

7-Eleven Singapore is accused of copying images for its recent Hawker Fiesta 2022 campaign from creative studio 8EyedSpud’s artwork for Hawker Culture 2020.
8EyedSpud contacted the convenience store chain to notify them about the matter, and it was subsequently put in touch with the creative agency LH.M Advertising that 7-Eleven had engaged.
The advertising agency acknowledged the infringeme

Image source: imdb.com / Philippine Star

Filmmaker Lauren Greenfield accuses marketing company in the Philippines of using photograph of former first lady Imelda Marcos

American documentary filmmaker Lauren Greenfield has accused a billboard company in the Philippines of using a copyright protected photograph of the former first lady Imelda Marcos.

The photograph of Marcos in a red gown was used in publicity posters from Greenfield’s award-winning documentary 2019 “The Kingmaker,” which chronicles the life and career of Marcos and her husband, ousted Pr

Image source: allkpop.com / Yuyan - "WHO" Official Music Video

Chinese singer Yu Yan called out for copying Taeyeon’s music visuals

Chinese singer Yu Yan is being accused of copying visuals from K-pop singer Taeyeon’s “INVU” music video (MV) for her new song “Who” which was released on May 26. INVU is a song from an album of the same name that Time magazine called one of "The Best K-pop Albums of 2022 so far".
Netizens were quick to notice various similarities between the song's futuristic-themed visual and Taeyeon's music

Image source: www.pbs.org

Did Asghar Farhadi plagiarise the idea for “A Hero” movie from his student?

Oscar-winning Iranian director Asghar Farhadi has been accused of stealing the concept of his successful movie A Hero from his former student Azadeh Masihzadeh. 
Masihzadeh had filed a case against Farhadi in a Tehran court for plagiarising the concept from her documentary All Winners All Losers, which was made for a workshop led by Farhadi in 2014. The movie was also shown at a film festival i

Image of Coinbase QR Code Super Bowl Ad

Advertising agency accuses Coinbase of idea theft

The US-based cryptocurrency exchange platform Coinbase’s 60-second super bowl ad was a massive hit, but it was accused of copying someone else’s idea without giving credit to the company that came up with the concept.
In February, the exchange aired a simple colorful QR code that floated on the screen for a minute which could be scanned to redeem $15 worth of free Bitcoin and a chance to win US

Photo by Jason Goodman on Unsplash

Singapore association launches guide to best practices in pitching

Here’s a subject close to the hearts of all innovators whose livelihoods depend on successfully pitching their original ideas to potential clients — what are some key guidelines that can make productive working relationships more likely?
To address this issue, the Association of Advertising and Marketing Singapore (AAMS) and global marketing consultancy R3 have developed a Pitch Best Practices

Image credit: Screen shot of the video posted by The Guardian

Fortnite developer sued by Creators of dance moves

A rapper named 2Milly is claiming the video game Fortnite is copying his signature dance move and selling it, and he is suing the game’s developer Epic Games. In the lawsuit, 2Milly claims Epic Games is using his “Milly Rock” dance move and profiting from it by turning it into an in-game Emote called “Swipe It”. Emotes are dances that players can use in the game to express themselves.

Photo credit: masses.com.my

Bagging a tea slogan lands agency in hot water

The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea

Imitation might be the best form of flattery, but not when the idea is stolen before it's implemented. Image source: screen shot from Akin Fadeyi's video teaser for "Not In My Country".

The corrupting power of idea theft

Even politics is not immune to idea theft. While political parties generally try to attract voters by being different from other parties, sometimes adopting the policies of others and calling them your own is a better strategy.

Poster from the Australian version of Married At First Sight. But how promiscuous has the show's format been?

Stealing ideas for TV shows - that’s reality!

Good ideas can make or break a TV show - especially in reality TV. So it's no wonder writers are tempted to copy ideas from already successful shows. But does that make it right?

Pitch fees: don’t bank on them

Advertising agencies have long asked prospective clients to pay pitch fees, to compensate them for the time and effort that goes into creating pitches - even if they end up unsuccessful. Singapore's Central Provident Fund is now offering such fees. In general, we don't advocate pitch fees because it could reduce your claim to compensation if you lose a pitch, but your ideas are used anyway.

Seven ways to protect your ideas. Or is it eight?

Seven ways to protect your ideas. Or is it eight?

How to protect your brilliant idea from being stolen? Technology writer Mehul Rajput has given the issue some thought, specifically as it relates to smart phone apps. He sees these as the latest virtual "picks and shovels" for Creators to mine the treasured seams of internet gold and quickly turn a dream into a fortune. But he has this warning.
"If you, too, are an entrepreneur in the area of m

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Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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