In this encoure playback of the live webcast, PitchMark Managing Partner Mark Laudi walks you through how to deter IP theft of training curricula while generating licensing revenue. You will learn how to create a blockchain hash-based certificate and the important upside: getting paid through licensing your curriculum.
As artificial intelligence reshapes how ideas are created, reused and monetised, PitchMark® today unveiled Ideas.Exchange, a first‑of‑its‑kind platform that enables creators to assert intellectual property rights, license ideas, and formalise creative conversations—securely and at scale.
Let's say you're a corporate trainer. At the end of your workshop, you send your deck to your students, only to discover they copy your materials. Worst of all you discover your client shared your slides with everybody in the company across their intranet, or has even created an online course drawing on your curriculum for the corporate LMS platform.
When using the PitchMark® platform, you have the autonomy to define the specific terms under which a client can use your work. These criteria are captured directly on the PitchMark® certificate, creating an official and indelible record of the agreement.
Under normal circumstances, the person you are pitching to is under no obligation to buy or use your certificate. But if a client refuses to pay the licensing fee but still uses your idea, the PitchMark® certificate serves as a critical layer of defence by providing indelible documentary evidence of your ownership and the terms offered.
If a prospect objects to your inclusion of a PitchMark® certificate, it typically leads to one of two outcomes: it either initiates a necessary conversation about Intellectual Property (IP) rights, or serves as a warning sign about the client's intentions.
There is no cost to sign up with PitchMark®, and no charge for generating PitchMark® certificates.
