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A new song; a new character; a new algorithm — in the 21st century, any of these, and many more kinds of new ideas, could make their creator’s name and fortune. That’s the way the creative economy works.
As author John Howkins put it in his 2001 book The Creative Economy: How People Make Money from Ideas, the creative economy refers to the economic potential of activities that centre on creati
Related events
2021 AIPPI World Congress Online
Event date 15 October 2021 – 22 October 2021
Location www.aippicongress.org
