Wordle is the new sensation sweeping the Internet, and it all boils down to its resolutely simple rules. This word game is hosted on an ad-free website, you can only play it once a day, and the creator has no intention of making the game addictive or viral. There isn’t even an app version — at least not an official one.
Still, this game of guessing a different five-letter English word each day
Here’s a subject close to the hearts of all innovators whose livelihoods depend on successfully pitching their original ideas to potential clients — what are some key guidelines that can make productive working relationships more likely?
To address this issue, the Association of Advertising and Marketing Singapore (AAMS) and global marketing consultancy R3 have developed a Pitch Best Practices
Being named a UNESCO World Heritage Site can help to catalyse tourist interest, and thus generate value for a country’s economy. As these sites are regularly reviewed to assess whether their conservation status qualifies them for a continued place on this list, it also incentivises governments to prioritise the protection of their countries’ historical architecture and infrastructure. If one views
In a 2016 lawsuit, beauty company Avon admitted liability for infringing on Rea.deeming Beauty’s intellectual property rights. The object in question was a hot pink make-up sponge that Avon had named “Beauty Blender”. And as all make-up buffs know, the most famous Beautyblender (yes, that’s how it’s officially spelled) was invented by Rea Ann Silva, the founder of Rea.deeming Beauty.
Let’s sta
The continued growth of e-commerce means that counterfeit products which were once sold on the streets in the dark of night can now be purchased on the world’s most popular retail platforms. Bharat Kapoor – Vice-President, Online Brand Protection, for authentication and information services firm Authentix – shares more about how to tackle this problem.
This conversation with PitchMa
The Copyright Bill tabled in Singapore’s Parliament on July 6, 2021, came into force in November. What were the factors that spurred these amendments, and what do they mean for creators and their clients? Lam Chung Nian – who heads the Intellectual Property, Technology & Data Group at Singapore’s WongPartnership law firm – shares more.
This conversation with PitchMark managing p
Michael Williams heads the intellectual property group at Australian law firm Gilbert + Tobin, and played an instrumental role in advocating for the introduction of site blocking under Australian copyright law.
In this conversation with PitchMark legal advisor Frank Rittman, he elaborates on how Australian legislation deals with Internet service providers whose networks are used by
Counterfeit products are the bane of many industries, and most of these products are manufactured in and distributed from Asia. What can companies do to protect and enforce their intellectual property rights?
Andrew Bradshaw is the President of the Asian Coalition Against Counterfeiting and Piracy, an organization that coordinates IP investigations for some of the world’s leadi
A partner and head of IP at TSMP Law Corporation, Adrian Tan brings a unique perspective to the field of IP law, since he first made his name as a creator of IP. As a young man in Singapore, he wrote the best-selling novels The Teenage Textbook and The Teenage Workbook. Through these early book deals, he began to understand intellectual property.
As a lawyer, Adrian now helps others pr
PitchMark deters the theft of your concepts, creations, proposals, business plans, music — basically, any ideas that you conceive and want to protect as your own when submitting these ideas for pitches to potential clients. Read more here about how the PitchMark Certificate helps you to do this.
Your idea ownership gains another layer of protection when you opt to appear on PitchFeed. This sect
With the movie House of Gucci opening this week, the Italian fashion house is in the spotlight for the passionate vendettas that occurred back when the company was a family-owned business. The current Gucci, however, is now owned by a French luxury-goods conglomerate, and it knows a good branding opportunity when it sees one. The company opened up its archives to the movie’s production team, and t
All innovators want to benefit from their original ideas. To do so usually involves discussing or pitching the idea with others, in order to get funding, marketing, or feedback.
Unfortunately, this opens up innovators to the risk of idea theft. Copyright protection mechanisms do exist, but they can be costly and cumbersome. Here’s where PitchMark can help.
When innovators register thei
PitchMark deters idea theft and provides you with options if it happens.
PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.
If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.
