What might a full IP protection toolkit for brands look like?

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What might a full IP protection toolkit for brands look like?

The continued growth of e-commerce means that counterfeit products which were once sold on the streets in the dark of night can now be purchased on the world’s most popular retail platforms. Bharat Kapoor – Vice-President, Online Brand Protection, for authentication and information services firm Authentix – shares more about how to tackle this problem.

This conversation with PitchMark managing partner Mark Laudi was first streamed for the 2021 World Congress of the International Association for the Protection of Intellectual Property. Known as AIPPI, it is the world’s leading non-profit association dedicated to the development and improvement of laws for IP protection, and PitchMark was the Platinum Sponsor for this year's World Congress.

PitchMark helps innovators deter idea theft, so that clients get the idea but don’t take it. Visit PitchMark.net and register for free as a PitchMark member today.

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Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

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7 ways innovators can protect their IP

A new song; a new character; a new algorithm — in the 21st century, any of these, and many more kinds of new ideas, could make their creator’s name and fortune. That’s the way the creative economy works.
As author John Howkins put it in his 2001 book The Creative Economy: How People Make Money from Ideas, the creative economy refers to the economic potential of activities that centre on creati

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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