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  • Museums are licensing images of ancient relics and other masterpieces. But who really owns this IP?

    Celebrating the Lunar New Year in China is an old tradition, but in recent years, it has also become an occasion for using new technology, most notably through the gifting of digital hongbaos (the name for red paper packets containing money) using different e-wallet platforms.
    This year, the enterprising fintech innovators of China have come up with yet another new way to mark the festive seas

  • Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.

    Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
    Blakely couldn’t have grown her business without tre

  • Rip-off or not: Wordle and the word games it inspired

    Wordle is the new sensation sweeping the Internet, and it all boils down to its resolutely simple rules. This word game is hosted on an ad-free website, you can only play it once a day, and the creator has no intention of making the game addictive or viral. There isn’t even an app version — at least not an official one.
    Still, this game of guessing a different five-letter English word each day

  • Singapore association launches guide to best practices in pitching

    Here’s a subject close to the hearts of all innovators whose livelihoods depend on successfully pitching their original ideas to potential clients — what are some key guidelines that can make productive working relationships more likely?
    To address this issue, the Association of Advertising and Marketing Singapore (AAMS) and global marketing consultancy R3 have developed a Pitch Best Practices

  • Fast-fashion brand Shein faces growing accusations of plagiarism

    Founded in 2008, Chinese fast-fashion online retailer Shein is known for its high frequency of refreshed inventory featuring the latest trends, and very low prices — so low, in fact, that it has been giving fast-fashion Forever 21 and H&M a real run for their money in recent years.
    But Shein has also drawn attention for negative reasons, and alleged rampant plagiarism is one of them. Brand

  • India steps up IP protection for Darjeeling Himalayan Railway's century-old logos

    Being named a UNESCO World Heritage Site can help to catalyse tourist interest, and thus generate value for a country’s economy. As these sites are regularly reviewed to assess whether their conservation status qualifies them for a continued place on this list, it also incentivises governments to prioritise the protection of their countries’ historical architecture and infrastructure. If one views

  • Rip-off or not: How teardrop-shaped make-up sponges became all the rage

    In a 2016 lawsuit, beauty company Avon admitted liability for infringing on Rea.deeming Beauty’s intellectual property rights. The object in question was a hot pink make-up sponge that Avon had named “Beauty Blender”. And as all make-up buffs know, the most famous Beautyblender (yes, that’s how it’s officially spelled) was invented by Rea Ann Silva, the founder of Rea.deeming Beauty.
    Let’s sta

  • How Jessica Simpson regained full ownership of her fashion label

    Much of the world may still know Jessica Simpson as a 1990s pop star turned reality show personality. But since 2005, she has also been a retail entrepreneur, and a very successful one at that, having steered the Jessica Simpson Collection with different business partners. And now, after years of problems with her most recent licensing partner, she has bought back full ownership of the label that

  • When is fair use of copyrighted materials really fair?

    A landmark visual art exhibition is taking place in Singapore’s National Gallery museum right now — the first comprehensive institutional survey of Nam June Paik’s work in Southeast Asia.

    This South Korea-born artist was a major figure in the avant-garde movements of the 20th century, and is widely recognised as a pioneer of video art.
    That aspect of his work is very much evident in Ele

  • Digital ownership, the birth of a new concept

    The following article by Sophie Goossens was first published here by global law firm Reed Smith. It is re-published here with Reed Smith's permission.


    Ownership, a legal concept almost as old as humanity, is being tested by the advent of the metaverse - an always-online, persistent, spatial 'second' world. The staggering rise in popularity of non-fungible tokens (NFTs) demonstrates ho

  • Our top 10 stories of 2021

    From pop culture IP news to outrage over recipe plagiarism, these were the stories our readers loved this year.  

    1. Creator of Netflix sensation Squid Game accused of plagiarism
    Shortly after Squid Game became a global streaming blockbuster, the show's creator-director Hwang Dong-hyuk was accused of plagiarising As The Gods Will, a 2014 Japanese movie.
    2. By creating her own IP, mod

  • What might a full IP protection toolkit for brands look like?

    The continued growth of e-commerce means that counterfeit products which were once sold on the streets in the dark of night can now be purchased on the world’s most popular retail platforms. Bharat Kapoor – Vice-President, Online Brand Protection, for authentication and information services firm Authentix – shares more about how to tackle this problem.



    This conversation with PitchMa

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