PitchMark calls for fundamental rethink of Intellectual Property value among creators and their clients
In a digital world, where economic value is created before products are manufactured and before services are executed, the value of IP should get much greater emphasis than is currently the case. Ironically, this is often least appreciated by the innovators who create this value, especially when they pitch their ideas to prospective clients and investors.
Fortnite developer sued by Creators of dance moves
A rapper named 2Milly is claiming the video game Fortnite is copying his signature dance move and selling it, and he is suing the game’s developer Epic Games. In the lawsuit, 2Milly claims Epic Games is using his “Milly Rock” dance move and profiting from it by turning it into an in-game Emote called “Swipe It”. Emotes are dances that players can use in the game to express themselves.
App designer accuses MTR: Please stand back from the ideas
Hong Kong's MTR refutes allegations by an app designer that it stole their ideas. Promised to call them to clear things up.
Bagging a tea slogan lands agency in hot water
The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea
The corrupting power of idea theft
Even politics is not immune to idea theft. While political parties generally try to attract voters by being different from other parties, sometimes adopting the policies of others and calling them your own is a better strategy.
Stealing ideas for TV shows - that’s reality!
Good ideas can make or break a TV show - especially in reality TV. So it's no wonder writers are tempted to copy ideas from already successful shows. But does that make it right?
Pitch fees: don’t bank on them
Advertising agencies have long asked prospective clients to pay pitch fees, to compensate them for the time and effort that goes into creating pitches - even if they end up unsuccessful. Singapore's Central Provident Fund is now offering such fees. In general, we don't advocate pitch fees because it could reduce your claim to compensation if you lose a pitch, but your ideas are used anyway.
Standing Rock a sitting duck for intellectual property thieves
T-shirt designs to support native Americans in the Dakota Access Pipeline dispute are themselves subject of dispute, with lots of rip offs jumping onto the bandwagon.
Google-Uber stoush shows the importance of being in the driver’s seat of your ideas
There are lessons for anyone with an idea in Google's suit against Uber over self-driving technology.
Stitched up: The fashion industry's culture of appropriation
The fashion industry is particularly rife with idea theft. Better PitchMark your designs before you pitch them to a fashion design house.
Seven ways to protect your ideas. Or is it eight?
How to protect your brilliant idea from being stolen? Technology writer Mehul Rajput has given the issue some thought, specifically as it relates to smart phone apps. He sees these as the latest virtual "picks and shovels" for Creators to mine the treasured seams of internet gold and quickly turn a dream into a fortune. But he has this warning.
"If you, too, are an entrepreneur in the area of m