Skip to content

News archive

  • How to use PitchFeed

    PitchMark deters the theft of your concepts, creations, proposals, business plans, music — basically, any ideas that you conceive and want to protect as your own when submitting these ideas for pitches to potential clients. Read more here about how the PitchMark Certificate helps you to do this.
    Your idea ownership gains another layer of protection when you opt to appear on PitchFeed. This sect

  • Gucci protects its IP fiercely, but plays a different game for the IP of others

    With the movie House of Gucci opening this week, the Italian fashion house is in the spotlight for the passionate vendettas that occurred back when the company was a family-owned business. The current Gucci, however, is now owned by a French luxury-goods conglomerate, and it knows a good branding opportunity when it sees one. The company opened up its archives to the movie’s production team, and t

  • From paella to kimchi, countries are using IP benchmarks to protect beloved national dishes

    Everybody gets upset when their ideas get stolen, and if that idea happens to be a beloved national dish, then get ready for sparks to fly. Perhaps because food is intimately tied to notions of cultural identity, improper culinary appropriation – or the perception of it – tends to make people extremely salty and the ensuring furore extra spicy.

    Recently, the government of Valencia – the reg

  • How to use the PitchMark Certificate

    All innovators want to benefit from their original ideas. To do so usually involves discussing or pitching the idea with others, in order to get funding, marketing, or feedback.

    Unfortunately, this opens up innovators to the risk of idea theft. Copyright protection mechanisms do exist, but they can be costly and cumbersome. Here’s where PitchMark can help.
    When innovators register thei

  • By creating her own IP, model-turned-memoirist Emily Ratajkowski is taking control

    She shot to fame by appearing in the music video for the song “Blurred Lines”. Now, model-actress Emily Ratajkowski is also an author whose debut memoir, My Body, comes out this month.

    Her book arrives on the heels of an essay she wrote for New York magazine in 2020. Titled “Buying Myself Back”, the piece – which went viral – detailed several harrowing instances where she tried to gain con

  • How important is it to own your IP? Taylor Swift knows all too well

    We last wrote about pop star Taylor Swift’s decision to re-record her albums made under the Big Machine label here, and explained why this move was necessary for her goal of gaining the master rights to these re-recorded songs.
    Now, the second of these re-recorded albums, Red, is being released. And Swift is making the media rounds to reiterate exactly why she feels it’s important for artists t

  • Big Tech has an IP theft problem

    Whether or not one finds the idea of a metaverse exhilarating or creepy, Facebook has not been a company that inspires much affection for quite a while, thanks to its data privacy controversies. So when the company recently announced it was changing its name to Meta (inspired by the concept of the metaverse), the mocking memes were quick to proliferate.
    Among the many jokes made at Meta’s expe

  • How royal couple Harry and Meghan upped their IP game

    With a musical, a movie and recent and upcoming seasons of the immensely popular series The Crown all featuring the late Princess Diana, the troubled life of the British icon is capturing the popular imagination once again.
    In the real world, her two sons are navigating life under the public spotlight in their own ways. Prince Harry and his wife Meghan Markle, in particular, have carved out th

  • With COP26 in progress, it’s time to look at the role of IP in sustainability

    It’s been called the world's best last chance to get the climate crisis under control, and it’s happening right now. This week, representatives from over 190 countries gather in Glasgow for the United Nations' 26th Framework Convention on Climate Change (UNFCCC) Conference of the Parties (COP26). Even the likes of Leonardo DiCaprio, Jeff Bezos and Ellie Goulding are expected, and esteemed figures

  • That's not really Shah Rukh Khan — the growing prevalence of deepfakes throws up urgent IP questions

    For those celebrating the festival of Deepavali/Diwali in India this month, take a second look at any seasonal ads starring celebrities. You might just be looking at a digital avatar created by artificial intelligence rather than the real star.

    Rephrase.ai, a Bengaluru-based startup, says in a report published on Rest of World that they are working on some of these ads. Here’s what they do

  • Dune, Star Wars, and the “bad art friend” — copyright and the anxiety of influence

    Dune, published in 1965 and written by American author Frank Herbert, has been called “the greatest novel in the science fiction canon”, and a movie adaptation of the book is being released this month. Those who are coming to this epic story for the first time may find it very familiar, especially if they have even a cursory knowledge of Star Wars.
    From a desert planet to an evil empire, there

  • How the changing value of paparazzi IP could affect Bennifer redux

    2021 has been full of unpredictability, and among its many surprises was the reunion of Ben Affleck and Jennifer Lopez. This unlikely recoupling had the Internet swiftly resurrecting the couple’s former portmanteau nickname — Bennifer (or, as some witty meme-makers preferred, Againnifer.)
    Will these Hollywood stars make it work the second time around? One possible way to predict their odds is

Show more