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Screengrab of Cadbury video explaining how Bollywood star Shah Rukh Khan's digital avatar was used in its ad campaign

That's not really Shah Rukh Khan — the growing prevalence of deepfakes throws up urgent IP questions

For those celebrating the festival of Deepavali/Diwali in India this month, take a second look at any seasonal ads starring celebrities. You might just be looking at a digital avatar created by artificial intelligence rather than the real star.

Rephrase.ai, a Bengaluru-based startup, says in a report published on Rest of World that they are working on some of these ads. Here’s what they do

Image from the official Dune website

Dune, Star Wars, and the “bad art friend” — copyright and the anxiety of influence

Dune, published in 1965 and written by American author Frank Herbert, has been called “the greatest novel in the science fiction canon”, and a movie adaptation of the book is being released this month. Those who are coming to this epic story for the first time may find it very familiar, especially if they have even a cursory knowledge of Star Wars.
From a desert planet to an evil empire, there

Photo by Zeg Young on Unsplash

How the changing value of paparazzi IP could affect Bennifer redux

2021 has been full of unpredictability, and among its many surprises was the reunion of Ben Affleck and Jennifer Lopez. This unlikely recoupling had the Internet swiftly resurrecting the couple’s former portmanteau nickname — Bennifer (or, as some witty meme-makers preferred, Againnifer.)
Will these Hollywood stars make it work the second time around? One possible way to predict their odds is

Images from Christian Dior website

Dior’s use of Balinese textile shows value of IP for nation-branding

When the world was in the thick of the Covid-19 pandemic and most borders were closed in 2020, the catwalks of Paris were enlivened by a dash of Indonesian culture thanks to the Christian Dior spring-summer 2021 ready-to-wear fashion show, which featured traditional Ikat Endek fabric handmade by weavers in Bali.
Also known as Wastra or Kain Endek, this style of textile involves dyeing the warp

Screenshots from Amazon.com and Elizabeth Haigh’s Instagram page

Food writers appalled by chef Elizabeth Haigh’s alleged plagiarism in her debut cookbook

Makan means “to eat” in Malay, and as the title of a cookbook featuring Southeast Asian cuisine, it’s pretty perfect. So it’s not surprising that London-based chef Elizabeth Haigh – who was born in Singapore and whose mother is Chinese Singaporean – named her first cookbook Makan.
When it arrived in bookstores earlier this year, “Makan was billed as something of a culmination of Haigh’s ascent

Image of the Titan chair (left) from the Secretlab website,  and image of the Egg chair from the Fritz Hansen website

What Secretlab can learn from the Egg chair's IP journey

For a company that made its name by designing gaming hardware beloved by gamers worldwide, this review of Razer’s first gaming chair last year perhaps stung a little: “It looks like Razer decided to largely copy one of today’s oft-cited favorites: the new $499 Razer Iskur is a dead ringer for the similarly-priced Secretlab Omega and Titan,” said The Verge of Razer’s entry into the red-hot gaming c

Images from Penguin Random House's Penguin Classics Marvel Collection website

Nothing is eternal — is this the start of a new era for comic book IP?

The recent announcement of a collaboration between esteemed publisher Penguin Classics and comics giant Marvel is the latest proof that comic book content is dominating the zeitgeist.
Later this year, they will be publishing special editions of Black Panther, Captain America, and The Amazing Spider-Man under the Penguin Classics Marvel Collection, which will mark the first time comics have bee

WIPO survey sheds light on alternative resolution mechanisms for B2B digital IP disputes

WIPO survey sheds light on alternative resolution mechanisms for B2B digital IP disputes

A recent survey conducted by the World Intellectual Property Organization (WIPO) is an eye-opener for innovators, indicating that while the global content market has grown to US$2.4 trillion, the number of specialised mechanisms for resolving B2B digital IP disputes have not caught up to market needs.
More than 60% of 1,000 participants (65% claimants and 45% defendants) from 129 countries wer

Image from The Official James Bond 007 Website

The sound of cool — why the James Bond theme music is valuable IP

No Time To Die is the 25th entry in the James Bond movie franchise, and like every 007 flick made by Eon Productions since this debonair spy appeared on the silver screen in 1962, it features the iconic James Bond theme. You can probably hear it in your head right now — “the one with the dum-dee-dee-DUM-dum surf guitar line and the walloping orchestral charts dripping with danger”, as Chicago Trib

Thought leaders share IP insights with PitchMark at AIPPI World Congress

Thought leaders share IP insights with PitchMark at AIPPI World Congress


The International Association for the Protection of Intellectual Property, known as AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle), is the world’s leading non-profit association dedicated to the development and improvement of laws for IP protection.
Based in Switzerland, it has over 8,000 members from 131 countries, and works to promote the protection

Author, illustrator and PitchMark user Tienny The at her book launch during the 2018 Singapore Writers Festival

PitchMark Innovator Spotlight: Author and illustrator Tienny The

A creative who specialises in illustrations and animation, Tienny The has been fascinated with visual and narrative storytelling since she was a child. “From a very young age, I enjoyed drawing and creating stories whenever ideas inspired and spurred my imagination,” she shares.
To turn this interest into a career, she entered Lasalle College of the Arts to train in Animation Art. She later ear

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