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Image from The Official James Bond 007 Website

The sound of cool — why the James Bond theme music is valuable IP

No Time To Die is the 25th entry in the James Bond movie franchise, and like every 007 flick made by Eon Productions since this debonair spy appeared on the silver screen in 1962, it features the iconic James Bond theme. You can probably hear it in your head right now — “the one with the dum-dee-dee-DUM-dum surf guitar line and the walloping orchestral charts dripping with danger”, as Chicago Trib

Thought leaders share IP insights with PitchMark at AIPPI World Congress

Thought leaders share IP insights with PitchMark at AIPPI World Congress


The International Association for the Protection of Intellectual Property, known as AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle), is the world’s leading non-profit association dedicated to the development and improvement of laws for IP protection.
Based in Switzerland, it has over 8,000 members from 131 countries, and works to promote the protection

Author, illustrator and PitchMark user Tienny The at her book launch during the 2018 Singapore Writers Festival

PitchMark Innovator Spotlight: Author and illustrator Tienny The

A creative who specialises in illustrations and animation, Tienny The has been fascinated with visual and narrative storytelling since she was a child. “From a very young age, I enjoyed drawing and creating stories whenever ideas inspired and spurred my imagination,” she shares.
To turn this interest into a career, she entered Lasalle College of the Arts to train in Animation Art. She later ear

Screenshot of Pinterest website

Pinterest co-founders sued for idea theft

With a lifestyle-centric focus and a palpable lack of toxic arguments, image-sharing platform Pinterest is a favourite for social-media users who like to spend their Internet time browsing and curating visual inspirations rather than having fraught conversations.
It turns out, however, that even Pinterest isn’t drama-free. Former blogger Christine Martinez has sued Pinterest co-founders Ben Si

Screenshot of the Squid Game page on the Netflix website

Creator of Netflix sensation Squid Game accused of plagiarism

The latest viral sensation from streaming platform Netflix is South Korean series Squid Game, and it has taken the world by storm. A mere 11 days after the show was released on September 17, Netflix co-CEO Ted Sarandos went on the record about its blockbuster numbers, stating that it had become the platform’s biggest non-English language show in the world, and could very well turn out to be Netf

Photo by Diggity Marketing on Unsplash

When influencers steal content from other influencers

Content theft is common phenomena in social media, and it is not uncommon for influencers with large followings to take content from less popular creators without permission.
Shristi Das, an Indian Instagram influencer with over 142,000 followers, creates different characters with unique voices. She was extremely annoyed when a famous TV actor with half a million Instagram followers used her v

Photo by Christian Lue on Unsplash

What China’s new bullishness about IP means for its economic future

It wasn’t that long ago that China had an unflattering reputation for being a copier of intellectual property. But that perception has been changing fast as the country’s economy has grown by leaps and bounds over the past decade. Along the way, many of its technological innovations from social media to payments platforms have been ahead of the global curve.
And now, going by the recently rele

Photo by Pascal Bernardon on Unsplash

Harvard University vs Harvard Jeans

The following article by Erwin V. Zamorawas was first published here by Bengzon Negre Untalan (BNU), a Philippines-based law firm focused on the practice of intellectual property law. It is re-published here with BNU's permission. 
In 2011, Fredco Manufacturing Corporation (Fredco) filed before the Bureau of Legal Affairs of the Philippine Intellectual Property Office a Petition for Cancellatio

Screenshot of The Velvet Bandit's Instagram page

The disputed IP of Alexandria Ocasio-Cortez's Met Gala dress

The annual Met Gala is a signature fundraising event for the Metropolitan Museum of Art’s Costume Institute in New York City. Celebrities who attend always dress to impress, and this year, one of the most talked-about outfits was worn by politician Alexandria Ocasio-Cortez. Popularly known as AOC, she is the U.S. Representative for New York's 14th congressional district, and made her debut at the

Screenshot of the HBO official website for Michaela Coel's I May Destroy You

Emmy winner Michaela Coel shines a light on how she has protected her IP

It’s been a busy month for actor, writer and director Michaela Coel. In September, she won her first Emmy for writing the limited series I May Destroy You, and released her first book, Misfits: A Personal Manifesto.
Both the series and the book are related to the way this talented UK creative views the issue of intellectual property. When she started to pitch the idea for I May Destroy Youin 2

Photo by Headway on Unsplash

Who owns ideas pitched during job interviews — the company or the job candidate?

Have you ever pitched an idea at work, only to see your boss present it later as his own idea?
While that must sting, imagine how much worse you would feel if your idea was pitched during a job interview, and you didn’t even get the job, much less the credit for the idea and any share of the financial benefit it generated.
That’s what one job applicant says happened to her. In August 2016,

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Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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