Categories: marketing magazine

Image source: imdb.com / Philippine Star

Filmmaker Lauren Greenfield accuses marketing company in the Philippines of using photograph of former first lady Imelda Marcos

American documentary filmmaker Lauren Greenfield has accused a billboard company in the Philippines of using a copyright protected photograph of the former first lady Imelda Marcos.

The photograph of Marcos in a red gown was used in publicity posters from Greenfield’s award-winning documentary 2019 “The Kingmaker,” which chronicles the life and career of Marcos and her husband, ousted Pr

Image credit: Screen shot of the video posted by The Guardian

Fortnite developer sued by Creators of dance moves

A rapper named 2Milly is claiming the video game Fortnite is copying his signature dance move and selling it, and he is suing the game’s developer Epic Games. In the lawsuit, 2Milly claims Epic Games is using his “Milly Rock” dance move and profiting from it by turning it into an in-game Emote called “Swipe It”. Emotes are dances that players can use in the game to express themselves.

Photo credit: masses.com.my

Bagging a tea slogan lands agency in hot water

The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea

Imitation might be the best form of flattery, but not when the idea is stolen before it's implemented. Image source: screen shot from Akin Fadeyi's video teaser for "Not In My Country".

The corrupting power of idea theft

Even politics is not immune to idea theft. While political parties generally try to attract voters by being different from other parties, sometimes adopting the policies of others and calling them your own is a better strategy.

Poster from the Australian version of Married At First Sight. But how promiscuous has the show's format been?

Stealing ideas for TV shows - that’s reality!

Good ideas can make or break a TV show - especially in reality TV. So it's no wonder writers are tempted to copy ideas from already successful shows. But does that make it right?

Pitch fees: don’t bank on them

Advertising agencies have long asked prospective clients to pay pitch fees, to compensate them for the time and effort that goes into creating pitches - even if they end up unsuccessful. Singapore's Central Provident Fund is now offering such fees. In general, we don't advocate pitch fees because it could reduce your claim to compensation if you lose a pitch, but your ideas are used anyway.

Seven ways to protect your ideas. Or is it eight?

Seven ways to protect your ideas. Or is it eight?

How to protect your brilliant idea from being stolen? Technology writer Mehul Rajput has given the issue some thought, specifically as it relates to smart phone apps. He sees these as the latest virtual "picks and shovels" for Creators to mine the treasured seams of internet gold and quickly turn a dream into a fortune. But he has this warning.
"If you, too, are an entrepreneur in the area of m

Idea theft is an even bigger issue advertising agencies face.

SMU pay-to-pitch scandal adds to ad agency woes

In what is fast becoming the "pay-to-pitch" scandal, Singapore Management University has asked advertising agencies wanting to win their creative, digital and media business to pay S$100 just to take part in the tender. But paying for tenders is just one of several issues agencies face in their day-to-day work. Having their ideas stolen is another.

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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