Categories: brewdog

21 July 2019 10:30

Blackberry clause in request for proposal scares off PR agencies

A request for proposal from Blackberry with a particular clause is such a turn-off for public relations agencies that one agency has even refused to pitch to them.

5 June 2019 08:32

Half of PR agency leaders have encountered idea theft

Have you heard this one before? An agency pitches an idea to a client while it is under retainer, but the idea is rejected. After their relationship ends, the agency finds out that the same idea is used by its client, with no credit.

The invoice Frankart sent to BrewDog (source: Twitter)

3 June 2019 08:28

BrewDog now accused of stealing ideas from job interviewees

BrewDog has been accused by an American marketer, Jenny Frankart, of stealing her marketing ideas during a job interview. Frankart claimed BrewDog asked her to come up with ideas for a marketing position and flew from California to Columbus to attend four interviews. BrewDog denies the allegation.

17 May 2019 09:29

BrewDog accused of stealing non-alcoholic beer idea from agency

An agency pitches an idea to a client while it is under retainer, but the idea is rejected. After their relationship ends, the agency finds out that the same idea is used by its client, with no credit.

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.