Prevention is better than cure. That’s why when we buy a vehicle, we buy an insurance plan for it too. But what safeguards do innovators have when it comes to their ideas?
That’s where PitchMark comes in. Idea theft is a problem that many innovators face, and the financial loss and hurt feelings that arise from seeing your ideas copied by others without consent, credit and compensation can be
When it was released in 1994, Pulp Fiction was lauded for its innovative breaking of the chronological order, its distinctive dialogue, and for break-out performances from Uma Thurman, Samuel L. Jackson, and John Travolta. It was one of the movies that propelled the 1990s wave of indie cinema, and its writer-director Quentin Tarantino became one of Hollywood’s most celebrated auteurs.
And it l
The fashion world is mourning the passing of Virgil Abloh, the 41-year-old artistic director of Louis Vuitton's menswear collection, from cancer.
He leaves behind a formidable legacy. When he began his tenure at Louis Vuitton in 2018, Abloh – the son of Ghanaian immigrants who had made their new home in the United States – became the first black man to take on the artistic direction of that fa
African fashion designer Bayanda Khathini, who specialises in high-end traditional beaded wedding dresses, has sent a letter of demand to Sello Medupe, the owner of fashion label Scalo. The issue: Khathini believes that a dress Scalo designed for former Miss South Africa, Tamaryn Green, copies a dress designed by Khathini in 2019.
Khathini asserts that his unique aesthetic style is due to his
PitchMark deters the theft of your concepts, creations, proposals, business plans, music — basically, any ideas that you conceive and want to protect as your own when submitting these ideas for pitches to potential clients. Read more here about how the PitchMark Certificate helps you to do this.
Your idea ownership gains another layer of protection when you opt to appear on PitchFeed. This sect
With the movie House of Gucci opening this week, the Italian fashion house is in the spotlight for the passionate vendettas that occurred back when the company was a family-owned business. The current Gucci, however, is now owned by a French luxury-goods conglomerate, and it knows a good branding opportunity when it sees one. The company opened up its archives to the movie’s production team, and t
Everybody gets upset when their ideas get stolen, and if that idea happens to be a beloved national dish, then get ready for sparks to fly. Perhaps because food is intimately tied to notions of cultural identity, improper culinary appropriation – or the perception of it – tends to make people extremely salty and the ensuring furore extra spicy.
Recently, the government of Valencia – the region
All innovators want to benefit from their original ideas. To do so usually involves discussing or pitching the idea with others, in order to get funding, marketing, or feedback.
Unfortunately, this opens up innovators to the risk of idea theft. Copyright protection mechanisms do exist, but they can be costly and cumbersome. Here’s where PitchMark can help.
When innovators register their id
She shot to fame by appearing in the music video for the song “Blurred Lines”. Now, model-actress Emily Ratajkowski is also an author whose debut memoir, My Body, comes out this month.
Her book arrives on the heels of an essay she wrote for New York magazine in 2020. Titled “Buying Myself Back”, the piece – which went viral – detailed several harrowing instances where she tried to gain control
We last wrote about pop star Taylor Swift’s decision to re-record her albums made under the Big Machine label here, and explained why this move was necessary for her goal of gaining the master rights to these re-recorded songs.
Now, the second of these re-recorded albums, Red, is being released. And Swift is making the media rounds to reiterate exactly why she feels it’s important for artists t
Whether or not one finds the idea of a metaverse exhilarating or creepy, Facebook has not been a company that inspires much affection for quite a while, thanks to its data privacy controversies. So when the company recently announced it was changing its name to Meta (inspired by the concept of the metaverse), the mocking memes were quick to proliferate.
Among the many jokes made at Meta’s expe
With a musical, a movie and recent and upcoming seasons of the immensely popular series The Crown all featuring the late Princess Diana, the troubled life of the British icon is capturing the popular imagination once again.
In the real world, her two sons are navigating life under the public spotlight in their own ways. Prince Harry and his wife Meghan Markle, in particular, have carved out th
It’s been called the world's best last chance to get the climate crisis under control, and it’s happening right now. This week, representatives from over 190 countries gather in Glasgow for the United Nations' 26th Framework Convention on Climate Change (UNFCCC) Conference of the Parties (COP26). Even the likes of Leonardo DiCaprio, Jeff Bezos and Ellie Goulding are expected, and esteemed figures
For those celebrating the festival of Deepavali/Diwali in India this month, take a second look at any seasonal ads starring celebrities. You might just be looking at a digital avatar created by artificial intelligence rather than the real star.
Rephrase.ai, a Bengaluru-based startup, says in a report published on Rest of World that they are working on some of these ads. Here’s what they do: us
Dune, published in 1965 and written by American author Frank Herbert, has been called “the greatest novel in the science fiction canon”, and a movie adaptation of the book is being released this month. Those who are coming to this epic story for the first time may find it very familiar, especially if they have even a cursory knowledge of Star Wars.
From a desert planet to an evil empire, there
2021 has been full of unpredictability, and among its many surprises was the reunion of Ben Affleck and Jennifer Lopez. This unlikely recoupling had the Internet swiftly resurrecting the couple’s former portmanteau nickname — Bennifer (or, as some witty meme-makers preferred, Againnifer.)
Will these Hollywood stars make it work the second time around? One possible way to predict their odds is
When the world was in the thick of the Covid-19 pandemic and most borders were closed in 2020, the catwalks of Paris were enlivened by a dash of Indonesian culture thanks to the Christian Dior spring-summer 2021 ready-to-wear fashion show, which featured traditional Ikat Endek fabric handmade by weavers in Bali.
Also known as Wastra or Kain Endek, this style of textile involves dyeing the warp
Makan means “to eat” in Malay, and as the title of a cookbook featuring Southeast Asian cuisine, it’s pretty perfect. So it’s not surprising that London-based chef Elizabeth Haigh – who was born in Singapore and whose mother is Chinese Singaporean – named her first cookbook Makan.
When it arrived in bookstores earlier this year, “Makan was billed as something of a culmination of Haigh’s ascent
For a company that made its name by designing gaming hardware beloved by gamers worldwide, this review of Razer’s first gaming chair last year perhaps stung a little: “It looks like Razer decided to largely copy one of today’s oft-cited favorites: the new $499 Razer Iskur is a dead ringer for the similarly-priced Secretlab Omega and Titan,” said The Verge of Razer’s entry into the red-hot gaming c
The recent announcement of a collaboration between esteemed publisher Penguin Classics and comics giant Marvel is the latest proof that comic book content is dominating the zeitgeist.
Later this year, they will be publishing special editions of Black Panther, Captain America, and The Amazing Spider-Man under the Penguin Classics Marvel Collection, which will mark the first time comics have bee
