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Why you should PitchMark your ideas before submitting them for Japan’s “Sake Viva!” campaign

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Why you should PitchMark your ideas before submitting them for Japan’s “Sake Viva!” campaign

The National Tax Agency (NTA) of Japan is asking its youth from the age group of 20 to 39 years to come up with business ideas to help revive the liquor industry. Of course, you should participate, but don’t forget to PitchMark your ideas.

The government believes that certain lifestyle and spending habit changes during the Covid-19 lockdown had drawn the youth away from drinking recreationally, besides the fact that restaurants and bars had to be closed during the pandemic leading to a huge loss of customers. The ability to work from home may have lessened after-work drinking gatherings with friends and co-workers.

The agency is urging participants to come up with marketing strategies, and branding, and also encouraging the use of artificial intelligence in its plans.

The campaign website said: “New services and promotion methods to stimulate demand among young people, products and designs based on new lifestyles and changes in tastes due to the corona crisis, new sales methods utilizing AI and Metaverse, improving the brand value of alcoholic beverages using geographical indications (GI), etc.”

With the campaign, the government hopes to create demand for Japanese sake (rice wine), shochu, whisky, beer, or wine and help boost the industry.

Many youths may join the bandwagon either out of sheer excitement or to win an award. But both types of participants run the risk of having their ideas being stolen by other contestants before they even pitch them to the government.

As we know, it's better to be safe than sorry; registering your ideas with PitchMark before submitting them should be your ideal approach so that you safeguard your ideas against those who would steal them.

It signals to anyone and everyone that PitchMark is standing with you to defend your intellectual property rights. It also allows staking your claim to your ideas in your picture designs and presentation materials.

Once you complete the free registration on the PitchMark website, you can upload ideas and generate a PitchMark Certificate that bears details including the date and time of their submission, and a unique serial number too. These prove when creators have registered their ideas.

When you share this Certificate along with your ideas during pitches, you signal to the recipients of your pitches that you are the creator of these ideas and that you wish to be respected as such.

So, when you are ready with your ideas, make sure you PitchMark them before submitting!

PitchMark helps innovators deter idea theft, so that third-parties that they share their idea with get the idea but don’t take it. Visit and register for free as a PitchMark member today.




Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

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Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.