Skip to content
How creators can contribute to sustainability goals

News -

How creators can contribute to sustainability goals

Sustainability has become a fundamental part of running a business and ensuring its success and survival, which means discouraging the use of natural or other resources so that they can last longer.

To achieve progress towards zero carbon emissions, companies must strive to convey sustainability goals to their customers.

One way of doing this could be connecting with creators/influencers who care about messages that are meaningful to them because they can reach people in ways that traditional media cannot.

A recent study by Unilever, along with eco-conscious influencers and behavioral scientists at global social purpose company Behavioural Insights Team (BIT), examined the role of influencer content in impacting sustainable choices.

The findings demonstrated that sustainability-related social media content has the single greatest influence on people's green choices today, with three in four people (78%) more likely to adopt behaviors to help save the planet as a result.

Eight in ten people (83%) also believe that TikTok and Instagram are good resources for advice on how to live sustainably.

This research clearly shows that social media influencers and creators can enhance the adoption of sustainable technologies, behaviors, and lifestyles.

Here are some ways that creators can contribute to the sustainability movement.

Encourage new habits

Consciously or unconsciously, humans often copy what others buy, wear, or eat. Creators can act as their role models to influence sustainability behaviors in a more human and personal way.

Develop trust

Consumers prefer creators' reviews over traditional advertisements and celebrity endorsements. Environmentally conscious creators have an edge in influencing their audience to pursue sustainability goals.

Educate followers

Creators may break down processes and activities of clients’ products in a way that audiences can understand. Creators might have a more genuine and compelling marketing tone than a company's own message.

PitchMark helps innovators deter idea theft, so that third parties that they share their idea with get the idea but don’t take it. Visit and register for free as a PitchMark member today.




Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

Related content

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.