How creators can contribute to sustainability goals
Sustainability has become a fundamental part of running a business and ensuring its success and survival, which means discouraging the use of natural or other resources so that they can last longer.
To achieve progress towards zero carbon emissions, companies must strive to convey sustainability goals to their customers.
One way of doing this could be connecting with creators/influencers who care about messages that are meaningful to them because they can reach people in ways that traditional media cannot.
A recent study by Unilever, along with eco-conscious influencers and behavioral scientists at global social purpose company Behavioural Insights Team (BIT), examined the role of influencer content in impacting sustainable choices.
The findings demonstrated that sustainability-related social media content has the single greatest influence on people's green choices today, with three in four people (78%) more likely to adopt behaviors to help save the planet as a result.
Eight in ten people (83%) also believe that TikTok and Instagram are good resources for advice on how to live sustainably.
This research clearly shows that social media influencers and creators can enhance the adoption of sustainable technologies, behaviors, and lifestyles.
Here are some ways that creators can contribute to the sustainability movement.
Encourage new habits
Consciously or unconsciously, humans often copy what others buy, wear, or eat. Creators can act as their role models to influence sustainability behaviors in a more human and personal way.
Consumers prefer creators' reviews over traditional advertisements and celebrity endorsements. Environmentally conscious creators have an edge in influencing their audience to pursue sustainability goals.
Creators may break down processes and activities of clients’ products in a way that audiences can understand. Creators might have a more genuine and compelling marketing tone than a company's own message.
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