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Artist Julian Charrière claims fashion brand Zadig and Voltaire plagiarized his work for their latest campaign

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Artist Julian Charrière claims fashion brand Zadig and Voltaire plagiarized his work for their latest campaign

French-Swiss artist Julian Charrière has accused fashion brand Zadig and Voltaire of using his work for a new campaign without permission.

To promote its recent Women's Fall-Winter '23 show during Paris Fashion Week, the company posted a nighttime video of a fountain on fire.

The video is eerily similar to Charrière's 2019 film And Beneath It All Flows Liquid Fire, which was filmed at the Antonio Bossi Fountain in Lugano, Switzerland, and also features a three-step fountain filled with flames.

Prior to its show, Zadig and Voltaire re-shared the video several times on social media.

Following the show, the artist took to Instagram to raise his concern.

“Many of you have asked me about my involvement in the current promotional campaign of @zadigvoltaire for their upcoming fashion show planned tonight,” Charrière wrote in a post.

Charrière says that he reached out to the fashion house, but the brand never got in touch with him and asked for permission to use his work.

“As of now there is no resolution on this matter and it seems that the company started deleting every comment mentioning my name under any of their posts and reels,” Charrière added.

Netizens are also calling out the similarities between the two videos.

It is unclear whether Charrière plans to take the matter to the courts.

PitchMark covered a story about H&M Home being accused by independent Swedish designer Mimmi Blomqvist of stealing her bowl designs for their new line of homeware products, robbing her of her only source of income.

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Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

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