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Half of PR agency leaders have encountered idea theft

Have you heard this one before? An agency pitches an idea to a client while it is under retainer, but the idea is rejected. After their relationship ends, the agency finds out that the same idea is used by its client, with no credit.

The invoice Frankart sent to BrewDog (source: Twitter)

BrewDog now accused of stealing ideas from job interviewees

BrewDog has been accused by an American marketer, Jenny Frankart, of stealing her marketing ideas during a job interview. Frankart claimed BrewDog asked her to come up with ideas for a marketing position and flew from California to Columbus to attend four interviews. BrewDog denies the allegation.

A screenshot of an episode of What's Wrong With Secretary Kim we found on YouTube, with Arabic subtitles

Korean YouTube is full of pirated content

It's been revealed YouTube, the world’s biggest video streaming site, has received 260,000 copyright infringement claims from Korea’s major broadcasting networks since last year.

A screenshot of the Twitter account of Alex Kaseberg

Conan O'Brien settles joke theft lawsuit

Comedian Conan O'Brien, who was accused of stealing jokes from a comedian on Twitter, has settled a lawsuit with the comedian out of court. This puts an end to the prospect of a court case that would involve joke theft.

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Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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