Can a national greeting be stolen?
The government of Fiji says it is contesting the trademark of the word “bula”, which was registered by an American company operating a chain of bars in Florida called Bula Nation.
“Bula” apparently means “life”, but is used as a greeting and good wishes, and is used only on the island of Fiji.
Calling it a case of “heritage-hijacking”, Fiji said it is preparing legal action against the owner