Independent designers and brand owners are as susceptible to idea theft as ever, but increasingly, those affected have been eschewing troublesome legal processes for calling out the responsible parties on social media. PitchMark looks into the advantages and disadvantages of doing so, and if there are alternative solutions.
Music group Fall Out Boy has been sued for using some life-sized llama puppets beyond the scope of an agreement with a puppet company.
Instagram copies what Snapchat is doing, Snapchat is immitating Instagram. Some commentators suggest this is idea theft. But is it really, or is copying just standard practise when you catch up with competitors?
PitchMark deters idea theft and provides you with options if it happens.
PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.
If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.
