As artificial intelligence reshapes how ideas are created, reused and monetised, PitchMark® today unveiled Ideas.Exchange, a first‑of‑its‑kind platform that enables creators to assert intellectual property rights, license ideas, and formalise creative conversations—securely and at scale.
As a videographer you send your storyboard to your prospect, only to discover your video on YouTube, Instagram or TikTok: they got someone else to produce your video. Now with PitchMark Ideas Exchange they can contract you to produce the video or pay you a license fee for your storyboard, so you get paid for your concepts even if they engage someone else for the project.
Retainer work is hard to come by in the PR industry, which means most of your output is project-based. Worst of all, they might just use the written materials you produce without any payment to you at all. Now with PitchMark® Ideas.Exchange they are on notice that you reserve all rights to your work. If they accept it they can pay for it straight away.
You research a story, conduct interviews and craft your article. But after the editor has copy-tasted it they decline - only to assign one of their staff reporters to rewrite it. Now with PitchMark® Ideas.Exchange the editor is on notice that you reserve all rights to your work. Plus if they decide to publish your story they can license it from you straight away, and pay you faster.
