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Image credit: Screen shot of the video posted by The Guardian

Fortnite developer sued by Creators of dance moves

A rapper named 2Milly is claiming the video game Fortnite is copying his signature dance move and selling it, and he is suing the game’s developer Epic Games. In the lawsuit, 2Milly claims Epic Games is using his “Milly Rock” dance move and profiting from it by turning it into an in-game Emote called “Swipe It”. Emotes are dances that players can use in the game to express themselves.

Source: A screenshot of Nicki Minaj and Tracy Chapman from https://pitchfork.com/thepitch/why-tracy-chapman-would-probably-win-her-lawsuit-against-nicki-minaj/

“Sorry” is the most expensive song to play

Singer Nicki Minaj is being sued for copyright infringement by Tracy Chapman over a song with a rather apt title: “Sorry”. Tracy Chapman, a singer-songwriter who is famous for her ‘80s hits Fast Car and Baby Can I Hold You, said Minaj sampled her song Baby Can I Hold You without permission.

SOURCE: https://www.behance.net/gallery/4019751/(2012)-Redesign-of-a-Commercial-Aircraft-for-2030

Kanye lifts someone’s concept art for the iPlane idea

​Kanye West, a rapper and businessman seems to have lifted someone’s design, even if it was just a flash of an idea in a passing remark to President Donald Trump. He showed the president, a picture on his phone of what he called the iPlane 1, a hydrogen-powered plane that should replace Air Force One.

Photo credit: masses.com.my

Bagging a tea slogan lands agency in hot water

The Malaysian branch of major international advertising agency TBWA has found itself infused in hot water over claims a slogan for a bubble tea franchise was copied from a local motorcycling lifestyle brand.
The slogan "Never fear the strong. Especially strong tea" was recently adopted by Tealife in a major rebranding exercise (forced upon owner Loob Holdings by a dispute dubbed the "bubble tea

Imitation might be the best form of flattery, but not when the idea is stolen before it's implemented. Image source: screen shot from Akin Fadeyi's video teaser for "Not In My Country".

The corrupting power of idea theft

Even politics is not immune to idea theft. While political parties generally try to attract voters by being different from other parties, sometimes adopting the policies of others and calling them your own is a better strategy.

Poster from the Australian version of Married At First Sight. But how promiscuous has the show's format been?

Stealing ideas for TV shows - that’s reality!

Good ideas can make or break a TV show - especially in reality TV. So it's no wonder writers are tempted to copy ideas from already successful shows. But does that make it right?

Pitch fees: don’t bank on them

Advertising agencies have long asked prospective clients to pay pitch fees, to compensate them for the time and effort that goes into creating pitches - even if they end up unsuccessful. Singapore's Central Provident Fund is now offering such fees. In general, we don't advocate pitch fees because it could reduce your claim to compensation if you lose a pitch, but your ideas are used anyway.

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Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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