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Instagram: Ambra Fossati's Ambra Maddalena (Left) & Shani Grimmond (Right)
Instagram: Ambra Fossati's Ambra Maddalena (Left) & Shani Grimmond (Right)

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Australian designer Ambra Fossati accuses beauty influencer of copying a dress design

Australian designer Ambra Fossati has accused a beauty influencer Shani Grimmond also hailing from Down Under, for allegedly copying her design.

The dress in question is a crew-neck maxi with long sleeves and sheer stretch knit that Grimmond hinted at releasing under her Sylk Swim label on her Instagram account, which has a massive following of 1.4 million users.

Fossati is a well-known designer who owns Ambra Maddalena, a premium womens wear brand. Her designs have been worn by celebrities such as Kylie Jenner, Kate Walsh, and Shanina Shaik.

The design of Grimmond’s dress is very similar to that of Fossati’s Andy Maxi dress, which Jenner has worn, except that Grimmond’s version of the dress has a low back.

Fossati voiced her frustration at the stealing of the design on social media urging the public to “be careful of copies”.

In an interview with Australian news website PerthNow, Fassati said that she had worked hard and made many sacrifices in the last five years to build her brand and to see an influencer release something so similar to one of her best-selling designers to her following of over a million is “so disheartening”.

She further added: “It’s taken years to develop and trial the perfect fit with my team, and to see a copy just makes me really angry. I have seen this happen to others, but I never thought it would happen to me.”

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Mark Laudi

Mark Laudi

Press contact Managing Partner (+65) 6223 2249

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