That's not really Shah Rukh Khan — the growing prevalence of deepfakes throws up urgent IP questions
For those celebrating the festival of Deepavali/Diwali in India this month, take a second look at any seasonal ads starring celebrities. You might just be looking at a digital avatar created by artificial intelligence rather than the real star.
Rephrase.ai, a Bengaluru-based startup, says in a report published on Rest of World that they are working on some of these ads. Here’s what they do