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Categories: deepfake

Image from VERIFY

Deepfake of Ukraine’s Zelenskyy shows that IP laws governing such tech is urgently needed

Recently, a video featuring a deepfake version of Ukrainian president Volodymyr Zelenskyy appeared on social media, asking his troops to surrender in the ongoing war with Russia.
The video was quickly identified as a fake, partly due to its poor quality. Zelenskyy also swiftly posted a video of himself exposing the deepfake, and Facebook, YouTube and Twitter announced they had removed the vide

Screengrab of Cadbury video explaining how Bollywood star Shah Rukh Khan's digital avatar was used in its ad campaign

That's not really Shah Rukh Khan — the growing prevalence of deepfakes throws up urgent IP questions

For those celebrating the festival of Deepavali/Diwali in India this month, take a second look at any seasonal ads starring celebrities. You might just be looking at a digital avatar created by artificial intelligence rather than the real star.

Rephrase.ai, a Bengaluru-based startup, says in a report published on Rest of World that they are working on some of these ads. Here’s what they do

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