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Instagram copying Snapchat: is this really idea theft?

Instagram copies what Snapchat is doing, Snapchat is immitating Instagram. Some commentators suggest this is idea theft. But is it really, or is copying just standard practise when you catch up with competitors?

Idea theft is an even bigger issue advertising agencies face.

SMU pay-to-pitch scandal adds to ad agency woes

In what is fast becoming the "pay-to-pitch" scandal, Singapore Management University has asked advertising agencies wanting to win their creative, digital and media business to pay S$100 just to take part in the tender. But paying for tenders is just one of several issues agencies face in their day-to-day work. Having their ideas stolen is another.

SOURCE: https://www.dailymail.co.uk/news/article-3399434/Philadelphia-man-Creator-hit-Empire-took-idea.html

A prototype by any other name…

An actor is claiming the idea for the TV show Empire was stolen from him by the show’s creator, but the courts have said they do not think so…twice.

Let your clients get the idea, without taking it.

PitchMark deters idea theft and provides you with options if it happens.

PitchMark protects the expression of your original concepts, designs, proposals, business plans, creative pitches, music - in short, any idea that you conceived and published, and claim as your own. It gives you peace-of-mind by signalling to whoever you share it with that you are its creator, and that you wish to be respected as such.

If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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